THE SCIENCE OF BETHAK
WHY WE DON'T USE SOFAS
THE SCIENCE OF BETHAK: WHY WE DON'T USE SOFAS
Your living room shouldn't be a cage. Read why the mobile, all-weather 'Bethak' lifestyle is making a comeback, and how our Steel Collection helps you create the perfect gathering spot anywhere.
DESIGN & COMMUNITY
If you visit any traditional home in Haryana—whether in the village or the city—you will notice something distinct about the main gathering space, the 'Bethak'.
While modern living rooms are dominated by heavy, stationary sofas pointed at a television, the authentic Haryanvi Bethak is different. It is fluid. It is open. And it is almost always furnished with Charpais and Pidhas.
This isn't just because of tradition. It is because of a specific social science that our ancestors understood better than modern designers.
The Problem with the Sofa
The modern sofa is designed for isolation. It creates fixed positions. Once you place a sofa, it stays there for ten years. It dictates where you sit, usually indoors, often disconnecting you from nature and the street.
Furthermore, sofas create hierarchy. There is a "head" seat and "side" seats.
The Democracy of the Charpai
The Charpai (cot) and the Pidha (stool), however, are democratic tools of community.
They are Mobile: A Bethak is not a fixed room; it is wherever the people are. In the winter morning, the Charpais move to the sunny patch of the courtyard. On a summer evening, they move to the cool breeze of the Neem tree or the roof. Our lightweight Steel collection is engineered specifically for this mobility—strong enough to hold 130kg, but light enough to be carried by one person.
They Foster Equality: When four people sit on a circle of Pidhas around a hookah or a tea tray, everyone is at the same eye level. There is no "head of the table." This circular arrangement encourages conversation, storytelling, and true community.
They are All-Weather: Unlike upholstered sofas that trap dust and cannot handle a drop of rain, our woven furniture breathes. The open weave keeps you cool in the summer, and the rust-proof steel frame means you never have to panic when a sudden shower starts.
Recreating the Bethak
Today, we see a resurgence of this lifestyle. Even in modern apartments in Gurugram and Delhi, people are realizing that a balcony or a terrace needs a "Bethak," not patio furniture that rots in the sun.
This is why our "Bethak" Collection—featuring the taller 15.5-inch Pidhas and robust Charpais—is often bought in sets of four. It is designed to instantly create a pop-up social space.
We aren't just selling you a seat; we are giving you the license to create a gathering spot anywhere—from the Khet (farm) to the concrete jungle.
Bring the conversation back. Build your Bethak.



